As a versatile digital marketing professional, I spearhead AI-driven growth strategies and data analysis across diverse industries—including F&B, Retail, Property, and Luxury Goods—to deliver measurable business outcomes. My expertise spans the entire business development lifecycle, from prospecting and client acquisition to drafting proposals and cultivating long-term account relationships. Beyond high-level strategy, I take a hands-on approach to social media and content creation, actively developing briefs, crafting compelling copy, and directing photo and video shoots. Furthermore, I orchestrate end-to-end campaign optimization by managing Meta Ads, driving KOL/influencer collaborations, launching UGC activations, and directing TikTok Live broadcasts to maximize brand impact.